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Background:
– HCP Access challenges
– New scientific information
– Thread the patient journey throughout the discussions
Solution:
– Initiated patient case study led program
– Collaborated with local and national external experts to produce content
– Cases included relevant questions to support the discussions whilst also capturing valuable insights
– Secure links published to invite HCPs to virtual meetings
Results:
– Increase in Meeting Rates – Average meeting rates for all users increased when proposing KOL led patient case studies
– 50% Re-engagement rate – HCPs re-engaged with subsequent patient case content following initial meeting with local and national external experts to produce content
– 97% of participants evaluated the case study interactivity & content as very/valuable to their clinical work (n=32)
– 100% of participants requested more patient case study content / meeting
HCP Feedback:
“Prefer using MedUniverse as a speaker as it is more engaging and it creates good discussions”
“It has been great to consolidate our knowledge”
“This is one of the best ways of learning & refreshing our knowledge”
“Added value and highlighted areas we need to improve”
“It was great way of consolidating information from previous sales call”
OncoCo Feedback:
“Customers (HCPs) are very engaged, more than I’ve ever heard or seen in the past”
“They (HCPs) find it really really valuable because of the interactivity”
“The MedUniverse platform gives a deep understanding of your customers prescribing habits and why they are prescribing what they do”
“Increases the quality of our offering by having a series of case studies leading to more meetings”