At MedUniverse, we help Pharma companies convey messages via digital patient cases.
Johanna Lundqvist, one of our Customer Relations Managers, has identified the main hurdles that Pharma companies face on their digital journey: “Over the years, I have experienced that Pharma’s principal issues with digital are getting started and tying digital initiatives to business objectives “. To get the conversation started, she uses the following five questions:
- What are the objectives of using patient case content on the MedUniverse platform? E.g. raising awareness about new treatment options, helping physicians diagnose rare diseases,…
- What are the key messages you want to communicate? E.g. the correct way to escalate treatment in the presence of comorbidities, identifying the right patient demographic for a particular treatment,…
- Which content are you planning to use in patient cases to deliver the key message? E.g. in-house materials are developed and will be revised by an external KOL,…
- Which channels will you use to distribute the patient cases? E.g. conferences, product information sessions, Veeva approved mails, …
- How do you measure success? E.g. our baseline is as follows, and we use metrics such as engagement time, reach, and gained HCP insights to measure the ROI of our activities and gather data to revise our future strategy
To inspire the project stakeholders, I like to use the MedUniverse CALM (Content, Access, Legal and Measurability) framework because it helps our clients turn their abstract goals into concrete to-do’s.
Have you got the answers to these questions for your brand? Would you like to hear more and connect with Johanna to investigate how we could get started? Don’t be a stranger, let us know! The first coffee is on us 🙂