Digital has transformed the way the world does business, and pharma/healthcare is no exception to that rule. A majority of today’s HCPs are ‘digital natives’, meaning they became clinical practitioners since the Internet went mainstream. There has been an exponential growth of digital channels, platforms and tools that promise unprecedented access to HCPs. In turn, HCPs expect better, cheaper, personalized, and more convenient access to information to inform their treatment decisions.

So how is Pharma rising to the challenge? McKinsey, a management consultancy firm, created a metric called the digital quotient, which assesses a company’s digital maturity in four dimensions: strategy, capability, organization & culture. The bad news is that Pharma has plenty of catching up to do. The good news is that many companies know of this and are acting upon it. This is important, as digital maturity is correlated to sustainable financial performance.

So where exactly is the challenge for Pharma? What distinguishes the good performers from the bad ones? And what is MedUniverse doing to help pharma close the gap? Read our next blog post to find out!